338 Newbury Street
Boston, MA 02115
Here’s an interesting business model: a full sevice restaurant, complete with beer and wine, and a popular weekend brunch service in a well-stocked bookshop in Boston’s Back Bay.
There is a large magazine section in this store. This is the only magazine selection I’ve noticed at all the book stores I’ve visited. Customers are encouraged to take reading material to the restaurant. In fact, books are displayed on the counters and along the walls in the restaurant.
They have a full selection of books and according to the manager, “Fiction sells most.” I find an interesting “CREATIVITY” section with books by writers on writing and the creative process. I pick one up by David Lynch called CATHCHING THE BIG FISH and I take it with me to the cafe where I order a full meal. The menu selections are plentiful. The food and service is good.
The store manager, Michael Lamansky, is a young guy — 28 or so. He shrugs off the giant book retailer that recently went in down the other end of Newbury St. He credits “being organic and customer responsive” as the key to Trident’s success.
I think the good food at the restaurant helps a little. That and the great selection of books.