55 Haywood Street
Asheville, NC 28801
Tel: (828) 254-6734
This is the store that may have changed a city. One could argue that Asheville, NC is the city it is because in 1982 Emoke Bracz had the idea to open Malaprop’s in Western North Carolina’s mountain city. There was nothing here when she did. Stores in the center of town were boarded up. But she built anyway. A bookstore/cafe. Since then, it’s arguably become the center of a new Asheville.
This store is worth a special visit. Downtown Asheville is an anti-corporate place. There are no chain businesses in the city and that’s just the way it’s citizens want it. It feels like Cambridge or Berkeley. Intelligent, Liberal, fun.
Malaprop’s is a general trade bookstore, but the selection reflects its booksellers’ interests and appeals to its community. They also carry sidelines here, fine-quality cards and journals.
There’s always a crowd at Malaprop’s because there’s so much to do here. Whether it’s a cup of coffee, the “banned books” section, the poetry, or a reading, Malaprop’s is the prototype of the what a bookstore can be.