Cannon Beach Book Company
130 N. Hemlock #2
Cannon Beach, OR 97110
Cannon Beach is an upscale destination with a lot of 2nd homes, resorts, and daytrippers from Portland and Seattle.
As a result, boomtime for Cannon Beach Books is between Memorial Day and Labor Day. So, according to owner Valeria Ryan, if you can plan ahead and “live with th cycle,” business is good. Considering this store has been around since 1972, I’d say they’re doing all right working with this model of keeping a just in time inventory.
For the first time on this trip, someone talks about merchandising being a part of the model. I imagine it is everywhere, but here they seem very conscious of it. Cannon Beach pays a lot of attention to merchandising their highly curated selection of books. They present their books more than stock them, creating, “A browser’s paradise staffed by people who know a lot about books and can speak about them passionately.
So, yes, books are nicely presented cover out, and with pedestrians wandering in and being drawn to the displays, it seems like this conscious effort of catching a reader’s eye works.
A nice store.