2904 College Ave.
Berkeley, CA 94705
One mile south of UC Berkeley in the Elmwood neighborhood is the very pleasant book shop, Mrs. Dalloway’s. The store feels warm and open and they will soon expand their space to 850 square feet.
The gardening theme is original and seems like a great niche and a good idea to get people in the store. In fact, their sidelines are set up with gardening in mind. They also work with a local gardener to sell live plants on comission.
College Ave. is also a great location for a bookstore as there is a lot of pedestrian and car traffic.
The post might be short and sweet, but I liked Mrs’ Dalloway’s. They have a vision of the type of store they want to be and know the type of customers they serve. They prove that this simple formular works.